Recover 40–80% of your Subscription Tracking ad revenue.

Yes, but not as a Purchase. Send it as a lead or a custom event with no revenue value. It's genuinely useful as an early signal while volume is thin and for building audiences, but the moment it carries a purchase value the algorithm starts hunting for trial-starters instead of subscribers.

Partly, and you should know exactly which part. Google Ads accepts offline conversion imports up to 90 days after the click, so a 30-day trial is comfortably inside it. Meta will accept the event but attribution past the default 7-day click window is limited, which is why we also report those cohorts on a blended basis against the ledger rather than pretending Meta will credit them.

Not for acquisition campaigns. If a renewal fires the same event as a new subscription, reported return keeps rising on cohorts you already paid for. We usually send renewals as a separate custom event so you can still analyze retention and build audiences, with no purchase value attached.

Start with expected value: plan price times observed retained months for that plan and term, contract value for annual. It's a model, so we write down the assumptions and revisit them quarterly as real cohort data accumulates. What matters most is that annual and monthly plans stop being compared on billing frequency.

The mechanics are the same — signed webhooks, event ids, lifecycle statuses. The one thing to decide up front is whether you send gross or net of their fees and taxes, and then be consistent, because your ad platform ROAS and your P&L will otherwise never reconcile.

Yes, if the warehouse is where your reconciled truth actually lives. We'll read from BigQuery or Snowflake on a schedule instead of listening for webhooks. The tradeoff is latency: conversions arrive on your ETL cadence rather than within seconds, which is fine for reporting and slightly slower for optimization.

If you have no trial, one plan, instant paid signup, and checkout on your own domain, a standard server-side purchase setup already covers you — the browser can see your money event. Same if paid acquisition isn't a meaningful channel yet. Come back when the trial gap or the plan mix starts distorting what the platforms are optimizing toward.