PetExec → Matomo · Conversion tracking
Connecting PetExec to Matomo
PetExec manages occupancy for boarding facilities where capacity is measured in runs and kennels, and holiday periods sell out months in advance while shoulder seasons sit empty. Matomo can be self-hosted with no third party in the chain, which makes it the one analytics destination where the data genuinely never leaves infrastructure you control. The join between them succeeds or fails on one thing: whether the first-party visitor ID reaches the PetExec booking before the conversion happens, because Matomo can only match a conversion it can tie back to a click it recognizes.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on PetExec → Matomo
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their PetExec → Matomo tracking rebuild — in their own words, on camera.
Why this join usually fails
The first-party visitor ID never reaches PetExec
The single most common cause. The booking portal is hosted and holiday bookings are made months ahead.
Advertising into periods that were always going to sell out
Spending against Christmas boarding at a facility that fills every year buys bookings you would have had. The report should show occupancy by period so spend goes where there is actually inventory.
Owning the pipeline means owning the outage
The advantage is that nothing blocks it. The cost is that when the tracking database fills or falls behind on a weekend, the data is gone and no vendor is paging anyone. Hosted tools fail more visibly.
Nothing reconciles afterwards
An upload that succeeds is not an upload that matched. Matomo exposes raw visit logs, so you can inspect the actual hit rather than an aggregate. Check the log, and check ingestion lag alongside it.
Architecture
How PetExec and Matomo actually connect
Two systems that know nothing about each other. Everything below exists to give them one shared reference.
Step 1
PetExec holds the truth
Christmas and summer sell out without advertising. The addressable demand is the shoulder season, and a campaign judged on total bookings will look best exactly when it did least.
Step 2
Matomo needs a click to match
The site ID, the visitor identifier and the event or ecommerce order. Self-hosted instances additionally need the tracker endpoint reachable and the database keeping up, which hosted tools do not fail at.
Step 3
The identifier is the bridge
The first-party visitor ID, captured at the visit and carried into the PetExec booking. Without it there is nothing to join on and no tool fixes that.
Step 4
The event source decides reliability
Send completed stays at total value, with the booking period recorded so peak and shoulder can be separated.
Step 5
Deduplication at the destination
Matomo deduplicates ecommerce orders on order ID. Without one, a refreshed confirmation page records a second order.
Diagnose it honestly
Working vs. broken, side by side
Both states look identical from the Matomo dashboard, which is why this runs for months before anyone notices.
Normal — not a fault
The first-party visitor ID present on the booking
Visible on the record itself in PetExec, not merely captured somewhere on the site.
Sent from the PetExec booking record
Server-side, so it does not depend on the customer's browser still being there.
Deduplicated correctly
Matomo deduplicates ecommerce orders on order ID. Without one, a refreshed confirmation page records a second order.
Reconciles with the source
Matomo's count and PetExec's records agree within a few percent over a closed window.
Actually broken
The first-party visitor ID missing on most records
The booking portal is hosted and holiday bookings are made months ahead.
Sent from the browser
Anyone who closes the tab, blocks the script or converts without a page load is invisible. Spending against Christmas boarding at a facility that fills every year buys bookings you would have had. The report should show occupancy by period so spend goes where there is actually inventory.
Counted twice, or not at all
The advantage is that nothing blocks it. The cost is that when the tracking database fills or falls behind on a weekend, the data is gone and no vendor is paging anyone. Hosted tools fail more visibly.
Nobody has reconciled it
The dashboard shows a number and no one has compared it to PetExec. A wrong number that nobody checks is indistinguishable from a right one.
Diagnostic sequence
Diagnostic order
Each step rules out a class of cause. Run them in order and the last one usually has a single explanation standing.
- 1
Count bookings carrying the first-party visitor ID
The ceiling on everything else. Do this before debugging anything downstream.
- 2
Follow one real conversion end to end
From the ad click through PetExec and into Matomo.
- 3
Report occupancy by period against advertising spend
It usually shows budget concentrated exactly where it was least needed.
- 4
Check tracker reachability and database lag before debugging any tag
On self-hosted analytics the answer is infrastructure more often than instrumentation.
- 5
Read the match rate, not the success message
Matomo exposes raw visit logs, so you can inspect the actual hit rather than an aggregate. Check the log, and check ingestion lag alongside it.
Source-of-truth validation
How it gets proven
Against PetExec's own records, not against either platform's dashboard.
- The first-party visitor ID confirmed present on a live booking.
- A real conversion followed from click through PetExec to Matomo.
- Orders reconciled against the Matomo ecommerce log with order-ID deduplication verified.
- Completed stays reconciled at total value against imported conversions, with occupancy by period stated.
- Reconciled over a fully closed window, matched per record rather than on totals.
- Re-checked 30 days later.
Straight talk
When you don't need this
Worth reading before paying anyone, including us.
- If Matomo already reports conversions that reconcile against PetExec's records within a few percent, this join is working and there is nothing to buy.
- Measure identifier coverage yourself first — pull your last hundred bookings and count how many carry the first-party visitor ID. Ten minutes, free, and it tells you whether any of this is worth doing.
- Facilities with flat year-round demand do not have the peak problem.
- If you have no privacy or ownership requirement and no team to run it, a hosted product removes the only real cost of this one.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run PetExec → Matomo (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What working looks like
The first-party visitor ID on every booking
Server-sideCaptured before the conversion and stored where it survives.
Conversions arriving in Matomo
8+ EMQThe event lands in your own database and is queryable directly, including the raw log, which most analytics products do not expose.
Reconciled against the source
DedupedPetExec's own records are the reference, not either dashboard.
What gets built
Identifier capture into PetExec
Capture at booking and store against the client through a long lead time.
Event source: the PetExec booking record
Send completed stays at total value, with the booking period recorded so peak and shoulder can be separated.
Dispatch to Matomo
The Matomo HTTP Tracking API, posted server-side from your order system.
Reversals where they exist
Cancellations reverse.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Wires the join and verifies it on a live conversion. Honest about its ceiling where the source can only be read from the browser.
- The join built and tested end to end
- Verified on a real conversion
- Reconciled against the source's own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
The join built server-side from the source's own records, so it does not depend on a browser being present when the conversion happens.
- Events sourced from the system of record, not the browser
- Identifier captured and persisted end to end
- Deduplicated at the destination
- Reversals wired where the source supports them
- 95%+ accuracy guaranteed in writing
Full 1st-party stack
Every destination fed from one place, plus monitoring so a broken join surfaces in days rather than at quarter end.
- Everything in 1st-party server-side
- All paid destinations from one container
- CRM and offline loop
- Refunds and cancellations reversed everywhere
- Monitoring per destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Why aren't my PetExec conversions showing in Matomo?
Almost always because the first-party visitor ID never reached the PetExec booking. The booking portal is hosted and holiday bookings are made months ahead. Measure coverage before debugging the dispatch.
02What identifier does Matomo need?
Matomo sets its own first-party cookie and, when self-hosted on your domain, is not a third-party request at all. That means ad blockers and browser tracking-prevention affect it far less than a hosted analytics tag — one of the few genuine measurement advantages available under current privacy conditions.
03Where should the event come from?
The PetExec booking record. Send completed stays at total value, with the booking period recorded so peak and shoulder can be separated.
04How do I know it worked?
Matomo exposes raw visit logs, so you can inspect the actual hit rather than an aggregate. Check the log, and check ingestion lag alongside it.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourPetExec → Matomo setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact PetExec → Matomo setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Get PetExec and Matomo joined properly
Book a free 30-minute call. We measure your identifier coverage live on your own account, and you leave with a written plan — including the option that you don't need us.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
