Gravity Forms → Impact · Conversion tracking
Connecting Gravity Forms to Impact.com
Gravity Forms stores the entry in your own WordPress database, which makes it one of the easier sources to join correctly. Impact is the first destination on this site that pays somebody for the conversion you send it, which changes the stakes completely: an event that is wrong here does not distort a report, it produces a payment. The join between them succeeds or fails on one thing: whether the Impact click identifier, irclickid reaches the Gravity Forms entry before the conversion happens, because Impact can only match a conversion it can tie back to a click it recognizes.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Gravity Forms → Impact
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Gravity Forms → Impact tracking rebuild — in their own words, on camera.
Why this join usually fails
The Impact click identifier, irclickid never reaches Gravity Forms
The single most common cause. The identifier must be written into a hidden field with dynamic population enabled, and that only works if the parameter is on the URL when the page renders. Page caching serves a cached render to the visitor, so the dynamic population never runs — the same caching problem that breaks WooCommerce.
Dynamic population fails silently under page caching
The field is configured correctly and still arrives empty, because the visitor was served a cached page rendered for someone else. This is the most common Gravity Forms failure and it looks like nothing is wrong.
A second party claiming a conversion your ads already paid for
This is the structural problem with every affiliate and partnership platform. A customer clicks a paid ad, browses, later clicks a partner link for a discount code, and buys. Google reports a conversion, Impact commissions a partner, and you paid twice for one order. Neither system is wrong on its own terms — but nothing reconciles them unless you do.
Nothing reconciles afterwards
An upload that succeeds is not an upload that matched. Impact shows the conversion in its reporting with the attributed partner and the commission. Check that the order ID matches your own record and that the value is net of what you actually keep, not the gross basket.
Architecture
How Gravity Forms and Impact actually connect
Two systems that know nothing about each other. Everything below exists to give them one shared reference.
Step 1
Gravity Forms holds the truth
The entry lives in your database with every field value attached. You can query it, back it up and reconcile against it without depending on any third party, which is a real advantage over hosted form tools.
Step 2
Impact.com needs a click to match
Impact needs the click identifier, an order identifier and the order value to attribute and commission the conversion. Without the click identifier it cannot tell which partner to pay.
Step 3
The identifier is the bridge
The Impact click identifier, irclickid, captured at the visit and carried into the Gravity Forms entry. Without it there is nothing to join on and no tool fixes that.
Step 4
The event source decides reliability
Fire server-side from the PHP hook. This runs regardless of caching, AJAX submission, or what the confirmation page does.
Step 5
Deduplication at the destination
Impact deduplicates on your order identifier, so the same order sent twice will not commission twice — provided you send a stable order ID. Send a new ID for a retry and you have paid a partner twice for one sale.
Diagnose it honestly
Working vs. broken, side by side
Both states look identical from the Impact dashboard, which is why this runs for months before anyone notices.
Normal — not a fault
The Impact click identifier, irclickid present on the entry
Visible on the record itself in Gravity Forms, not merely captured somewhere on the site.
Sent from the gform_after_submission hook
Server-side, so it does not depend on the customer's browser still being there.
Deduplicated correctly
Impact deduplicates on your order identifier, so the same order sent twice will not commission twice — provided you send a stable order ID. Send a new ID for a retry and you have paid a partner twice for one sale.
Reconciles with the source
Impact's count and Gravity Forms's records agree within a few percent over a closed window.
Actually broken
The Impact click identifier, irclickid missing on most records
The identifier must be written into a hidden field with dynamic population enabled, and that only works if the parameter is on the URL when the page renders. Page caching serves a cached render to the visitor, so the dynamic population never runs — the same caching problem that breaks WooCommerce.
Sent from the browser
Anyone who closes the tab, blocks the script or converts without a page load is invisible. The field is configured correctly and still arrives empty, because the visitor was served a cached page rendered for someone else. This is the most common Gravity Forms failure and it looks like nothing is wrong.
Counted twice, or not at all
This is the structural problem with every affiliate and partnership platform. A customer clicks a paid ad, browses, later clicks a partner link for a discount code, and buys. Google reports a conversion, Impact commissions a partner, and you paid twice for one order. Neither system is wrong on its own terms — but nothing reconciles them unless you do.
Nobody has reconciled it
The dashboard shows a number and no one has compared it to Gravity Forms. A wrong number that nobody checks is indistinguishable from a right one.
Diagnostic sequence
Diagnostic order
Each step rules out a class of cause. Run them in order and the last one usually has a single explanation standing.
- 1
Count entrys carrying the Impact click identifier, irclickid
The ceiling on everything else. Do this before debugging anything downstream.
- 2
Follow one real conversion end to end
From the ad click through Gravity Forms and into Impact.
- 3
Submit a test entry through a cached page
Not through a logged-in admin session, which bypasses the cache. If the hidden field is empty on the cached path and populated on the admin path, caching is your cause.
- 4
Count orders that appear in both your ad platforms and Impact
The overlap is what you are paying for twice. It is a single query against order IDs and it is almost never run.
- 5
Read the match rate, not the success message
Impact shows the conversion in its reporting with the attributed partner and the commission. Check that the order ID matches your own record and that the value is net of what you actually keep, not the gross basket.
Source-of-truth validation
How it gets proven
Against Gravity Forms's own records, not against either platform's dashboard.
- The Impact click identifier, irclickid confirmed present on a live entry.
- A real conversion followed from click through Gravity Forms to Impact.
- Conversions in Impact reconciled per order ID against your own order records, with the ad-platform overlap measured and stated.
- Entry meta confirmed populated on a submission made from a fully cached page as an anonymous visitor.
- Reconciled over a fully closed window, matched per record rather than on totals.
- Re-checked 30 days later.
Straight talk
When you don't need this
Worth reading before paying anyone, including us.
- If Impact already reports conversions that reconcile against Gravity Forms's records within a few percent, this join is working and there is nothing to buy.
- Measure identifier coverage yourself first — pull your last hundred entrys and count how many carry the Impact click identifier, irclickid. Ten minutes, free, and it tells you whether any of this is worth doing.
- If your site has no caching layer and one form, a developer can wire this in an afternoon. Worth trying before hiring anyone.
- If you have no partner programme, there is nothing to send here. If you have one and are not reconciling the overlap with paid media, that reconciliation is worth more than any tracking build.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Gravity Forms → Impact (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What working looks like
The Impact click identifier, irclickid on every entry
Server-sideCaptured before the conversion and stored where it survives.
Conversions arriving in Impact
8+ EMQThe conversion is attributed to a partner, held for your review or approval period, and then commissioned.
Reconciled against the source
DedupedGravity Forms's own records are the reference, not either dashboard.
What gets built
Identifier capture into Gravity Forms
Hidden field with 'allow field to be populated dynamically' enabled and a parameter name set, plus a cookie fallback via a gform filter so the identifier survives a visitor who browsed several pages before converting.
Event source: the gform_after_submission hook
Fire server-side from the PHP hook. This runs regardless of caching, AJAX submission, or what the confirmation page does.
Dispatch to Impact
The Impact Conversions API, posted server-side from your order system with the click identifier, order ID and value.
Reversals where they exist
Nothing to reverse, though entries marked spam should be excluded from the send.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Wires the join and verifies it on a live conversion. Honest about its ceiling where the source can only be read from the browser.
- The join built and tested end to end
- Verified on a real conversion
- Reconciled against the source's own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
The join built server-side from the source's own records, so it does not depend on a browser being present when the conversion happens.
- Events sourced from the system of record, not the browser
- Identifier captured and persisted end to end
- Deduplicated at the destination
- Reversals wired where the source supports them
- 95%+ accuracy guaranteed in writing
Full 1st-party stack
Every destination fed from one place, plus monitoring so a broken join surfaces in days rather than at quarter end.
- Everything in 1st-party server-side
- All paid destinations from one container
- CRM and offline loop
- Refunds and cancellations reversed everywhere
- Monitoring per destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Why aren't my Gravity Forms conversions showing in Impact?
Almost always because the Impact click identifier, irclickid never reached the Gravity Forms entry. The identifier must be written into a hidden field with dynamic population enabled, and that only works if the parameter is on the URL when the page renders. Page caching serves a cached render to the visitor, so the dynamic population never runs — the same caching problem that breaks WooCommerce. Measure coverage before debugging the dispatch.
02What identifier does Impact need?
Impact appends irclickid to the landing URL when a partner sends traffic. It identifies which partner earns the commission, so losing it does not degrade a report — it means a partner who genuinely drove the sale goes unpaid, and eventually raises a dispute you cannot answer.
03Where should the event come from?
The gform_after_submission hook. Fire server-side from the PHP hook. This runs regardless of caching, AJAX submission, or what the confirmation page does.
04How do I know it worked?
Impact shows the conversion in its reporting with the attributed partner and the commission. Check that the order ID matches your own record and that the value is net of what you actually keep, not the gross basket.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourGravity Forms → Impact setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Gravity Forms → Impact setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Get Gravity Forms and Impact joined properly
Book a free 30-minute call. We measure your identifier coverage live on your own account, and you leave with a written plan — including the option that you don't need us.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
