Google Ads and GA4 tracking for Teachable
The Google issue on Teachable is usually value: the full plan price sent at checkout for a payment plan, and nothing for the installments that follow.
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Teachable + Google · what breaks
What goes wrong on Teachable
- 01
Hosted checkout with limited injection
A ceiling on what browser-side tracking can see.
- 02
Payment plans and subscriptions
Most revenue arrives after the checkout page is gone.
- 03
Full plan value sent upfront
Reporting money that may never be collected.
- 04
Refunds never reversed
And course refund rates are not small.
Teachable + Google · the fix
What changes — Teachable + Google
Each payment counted as it clears
First and subsequent.
Click ID stored against the student
So installments stay attributable.
Refunds reversed
Keeping reported revenue honest.
Teachable + Google · architecture
How the Google destinations behave on Teachable
Value accuracy over firing reliability.
- 1
Send the amount charged
Not the plan total.
- 2
Counting set to every
Several payments are several conversions.
- 3
Installments as their own conversions
So lifetime value builds up rather than being guessed.
- 4
Click IDs captured on the course page
And persisted to the student.
- 5
Plan completion rate reported
It sizes the upfront overstatement.
Teachable + Google · diagnose
Where Teachable tracking breaks, in diagnostic order
Each check rules out a class of cause, so by the last one there is usually a single explanation standing.
- 01
Compare Teachable collected revenue to platform revenue
For a closed month.
- 02
Check what value checkout sends
Plan total or amount charged.
- 03
Confirm which webhooks are subscribed
Usually none.
- 04
Check whether a click ID reaches the student record
Determines installment attribution.
- 05
Look at the refund rate
It sizes the overstatement.
Teachable + Google · prove
The QA evidence — Teachable + Google
Run on Teachable specifically, on a live conversion rather than in preview mode.
Source of truth
your Teachable transaction records
- Each payment confirmed arriving as its own event.
- Click ID present on a live student record.
- Values confirmed as amounts charged rather than plan totals.
- Collected revenue reconciled against Teachable for a closed month.
- A real refund tested and confirmed reversing.
- Reconciled over a fully closed window, matched per record rather than on totals.
- Re-checked 30 days later, and after any platform update.
Teachable + Google · free audit
What we check in the free audit
- Compare Teachable collected revenue to platform revenue
- Check what value checkout sends
- Confirm which webhooks are subscribed
- Check whether a click ID reaches the student record
- Look at the refund rate
Checked against
your Teachable transaction records
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Teachable + Google · when not to buy
When you don't need this on Teachable
Worth reading before you buy anything, from us or anyone.
- If you sell only one-time courses with no payment plans, the checkout event is most of the story.
- If reported revenue already matches Teachable's collected revenue, nothing here needs fixing.
- Changing the checkout value from plan total to amount charged is a small change with most of the benefit.
- The webhook work needs somewhere to receive it. If that's not available to you, say so early rather than half-building.
Teachable + Google · what we deliver
What gets built for Google on Teachable
GA4 ecommerce events in the recommended shape
Correct names, transaction_id present, currency per order, an items array that agrees with the value.
Click identifiers captured and persisted
gclid, gbraid and wbraid — not just the first, because iOS traffic arrives with the others.
Enhanced Conversions from the data layer
Not from CSS selectors, which break on every redesign silently.
Conversion action settings reviewed
Counting, primary status and attribution window — free to change and more consequential than most tag work.
Written guarantee
95%+ tracking accuracy
Measured against your Teachable transaction records. Miss it and we keep working at no cost.
Pricing
Pick the package that fits your ad spend
Browser-side starter
$400One-time fee · lifetime ownership
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Recommended$800One-time fee · most popular
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
$1,800One-time fee · lifetime ownership
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations corrected wherever each platform allows it
- Monitoring on every destination
FAQ
Teachable + Google questions, answered
Almost certainly the full plan value sent at checkout for plans that don't all complete.
Every. Several payments from one student are several conversions.
As their own event with their own value. A free enrolment is not a sale.
Their own channel, kept out of paid performance.
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