Google Ads and GA4 tracking for Salesforce
Offline conversion import from Salesforce is well documented and fails upstream of the upload almost every time. Create properties for all four click parameters on Lead, Contact and Opportunity, configure the conversion mapping, then measure coverage before touching the upload.
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Salesforce + Google · what breaks
What goes wrong on Salesforce
- 01
Lead conversion drops unmapped fields
The value is on Lead, the Opportunity has nothing, nothing errors. The single most common Salesforce tracking fault.
- 02
Cycles longer than the import window
Enterprise deals routinely close beyond it, so closed-won can't be imported at all.
- 03
Web-to-Lead posting without identifiers
The standard form posts what it's given, and by default that's no click ID.
- 04
Amount changing after close
Upsells and adjustments move the number after the conversion was reported.
Salesforce + Google · the fix
What changes — Salesforce + Google
Identifiers surviving lead conversion
Mapped explicitly onto Contact and Opportunity.
A bidable milestone inside the window
Qualified, rather than a close nobody can import.
Real amounts fed back
Where the cycle allows.
Salesforce + Google · architecture
How the Google destinations behave on Salesforce
Coverage on Opportunities is the number that matters, not coverage on Leads.
- 1
Measure coverage on Opportunities
Leads having the field proves nothing if conversion drops it.
- 2
All four parameters as custom fields
On all three objects.
- 3
Conversion mapping configured
The step that is almost never done.
- 4
Median click-to-close measured
Against the 90-day import window.
- 5
Qualified stage as the bidable action
Where closed-won falls outside the window.
Salesforce + Google · diagnose
Where Salesforce tracking breaks, in diagnostic order
Each check rules out a class of cause, so by the last one there is usually a single explanation standing.
- 01
Measure the share of Opportunities with a click ID
Not Leads. Opportunities.
- 02
Convert a test lead and check the Opportunity
The classic failure reproduces in two minutes.
- 03
Check conversion field mapping
It's almost never configured.
- 04
Measure median days from click to close
Against the import window.
- 05
Read the match rate after uploading
Not the success message.
Salesforce + Google · prove
The QA evidence — Salesforce + Google
Run on Salesforce specifically, on a live conversion rather than in preview mode.
Source of truth
your Salesforce opportunity records
- Click ID present on a live Opportunity after a full lead-conversion test.
- All four parameters mapped across Lead, Contact and Opportunity.
- Flow confirmed firing on stage change.
- Uploads confirmed by match rate rather than a success message.
- Opportunity counts reconciled against Salesforce for a closed quarter.
- Reconciled over a fully closed window, matched per record rather than on totals.
- Re-checked 30 days later, and after any platform update.
Salesforce + Google · free audit
What we check in the free audit
- Measure the share of Opportunities with a click ID
- Convert a test lead and check the Opportunity
- Check conversion field mapping
- Measure median days from click to close
- Read the match rate after uploading
Checked against
your Salesforce opportunity records
Free30 minutesNo obligation
Salesforce + Google · when not to buy
When you don't need this on Salesforce
Worth reading before you buy anything, from us or anyone.
- If your Opportunities already carry click IDs and outcomes reach your ad platforms, this is done.
- Converting one test lead and checking whether the field survived takes two minutes and tells you whether you have the classic problem.
- If your median cycle exceeds the import window, no build makes closed-won bidable. Optimize on a qualified stage and say so plainly to whoever asks.
- Salesforce's own ads integrations cover part of this. Check what's already configured before building a parallel path.
Salesforce + Google · what we deliver
What gets built for Google on Salesforce
GA4 ecommerce events in the recommended shape
Correct names, transaction_id present, currency per order, an items array that agrees with the value.
Click identifiers captured and persisted
gclid, gbraid and wbraid — not just the first, because iOS traffic arrives with the others.
Enhanced Conversions from the data layer
Not from CSS selectors, which break on every redesign silently.
Conversion action settings reviewed
Counting, primary status and attribution window — free to change and more consequential than most tag work.
Written guarantee
95%+ tracking accuracy
Measured against your Salesforce opportunity records. Miss it and we keep working at no cost.
Pricing
Pick the package that fits your ad spend
Browser-side starter
$400One-time fee · lifetime ownership
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Recommended$800One-time fee · most popular
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
$1,800One-time fee · lifetime ownership
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations corrected wherever each platform allows it
- Monitoring on every destination
FAQ
Salesforce + Google questions, answered
Almost always because Opportunities have no click ID. Measure coverage on Opportunities specifically, not Leads.
One per click parameter, on Lead, Contact and Opportunity — plus the conversion mapping between them.
They can't be imported. Use a qualified stage inside the window for bidding and closed-won for reporting.
Only if the form contains them as hidden fields. It posts what it's given and nothing more.
Free · 30 min
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