Meta Conversions API setup for Kajabi
Kajabi's tag injection is limited enough that duplication is less common than on open platforms. The usual Meta issue is a Purchase event carrying the plan value once, with nothing afterwards, so Meta's view of a customer's worth is both inflated and frozen.
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Kajabi + Meta CAPI · what breaks
What goes wrong on Kajabi
- 01
Full plan value counted at checkout
Reporting revenue that depends on installments that haven't happened.
- 02
Installments and renewals invisible
No browser, no event.
- 03
Failed payments never reported
Common on payment plans, and it makes reported revenue drift upward.
- 04
Limited tag injection
Kajabi decides where your code can run.
Kajabi + Meta CAPI · the fix
What changes — Kajabi + Meta CAPI
Each payment counted as it clears
First and subsequent.
Click ID stored against the member
So installments stay attributable.
Failures and refunds reversed
So the total stays honest.
Kajabi + Meta CAPI · architecture
How Meta tracking behaves on Kajabi
One event per payment, referencing the original click.
- 1
Payment ID as event_id
Unique per charge.
- 2
First payment and renewals as distinct events
So lifetime value builds honestly.
- 3
Click ID on the member record
The only storage that survives to installment four.
- 4
Customer data from the Kajabi record
Normalized before hashing.
- 5
Refunds reversed
Course refund rates make this material.
Kajabi + Meta CAPI · diagnose
Where Kajabi tracking breaks, in diagnostic order
Each check rules out a class of cause, so by the last one there is usually a single explanation standing.
- 01
Compare Kajabi collected revenue to platform revenue
For a closed month.
- 02
Check what value the checkout sends
Plan total or amount charged.
- 03
Confirm which webhooks are subscribed
Usually none.
- 04
Check whether a click ID reaches the member record
Determines renewal attribution.
- 05
Look at the payment plan default rate
It sizes the overstatement.
Kajabi + Meta CAPI · prove
The QA evidence — Kajabi + Meta CAPI
Run on Kajabi specifically, on a live conversion rather than in preview mode.
Source of truth
your Kajabi payment records
- Each payment confirmed arriving as its own event.
- Click ID present on a live member record.
- Values confirmed as amounts charged rather than plan totals.
- Collected revenue reconciled against Kajabi for a closed month.
- A real refund tested and confirmed reversing.
- Reconciled over a fully closed window, matched per record rather than on totals.
- Re-checked 30 days later, and after any platform update.
Kajabi + Meta CAPI · free audit
What we check in the free audit
- Compare Kajabi collected revenue to platform revenue
- Check what value the checkout sends
- Confirm which webhooks are subscribed
- Check whether a click ID reaches the member record
- Look at the payment plan default rate
Checked against
your Kajabi payment records
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Kajabi + Meta CAPI · when not to buy
When you don't need this on Kajabi
Worth reading before you buy anything, from us or anyone.
- If you sell only one-time products with no payment plans or memberships, Kajabi's checkout event is the whole story and none of this applies.
- If your reported revenue already matches Kajabi's collected revenue, nothing here needs fixing.
- Changing the checkout to send the amount charged rather than the plan total is a small change with most of the benefit. Do that first.
- The webhook work needs somewhere to receive it. If you have no infrastructure and no appetite for it, that's a real constraint worth admitting early.
Kajabi + Meta CAPI · what we deliver
What gets built for Meta on Kajabi
A shared event ID on both paths
The Kajabi payment ID, unique per charge and available on the webhook.
Standard event names, exactly cased
Meta matches on name and ID together, so a case difference alone produces two events.
Customer data normalized then hashed
Lowercase and trimmed email, phone in E.164. This is where nearly every low match quality score comes from.
fbc and fbp forwarded from the browser
fbc only exists if fbclid was captured on landing — a very common gap.
Written guarantee
95%+ tracking accuracy
Measured against your Kajabi payment records. Miss it and we keep working at no cost.
Pricing
Pick the package that fits your ad spend
Browser-side starter
$400One-time fee · lifetime ownership
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Recommended$800One-time fee · most popular
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
$1,800One-time fee · lifetime ownership
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations corrected wherever each platform allows it
- Monitoring on every destination
FAQ
Kajabi + Meta CAPI questions, answered
Because the plan total was sent at checkout and nothing since. Inflated and frozen.
The Kajabi payment ID, one per charge.
The payment webhook, referencing the click ID stored on the member record.
Less than on open platforms — injection points are limited. Missing recurring events is the bigger issue.
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