Google Ads and GA4 tracking for Kajabi
The Google problem on Kajabi is value, not firing. The checkout event usually works; it just reports the full plan price for a payment plan that may default at installment two, and it never reports the installments that do arrive.
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Kajabi + Google · what breaks
What goes wrong on Kajabi
- 01
Full plan value counted at checkout
Reporting revenue that depends on installments that haven't happened.
- 02
Installments and renewals invisible
No browser, no event.
- 03
Failed payments never reported
Common on payment plans, and it makes reported revenue drift upward.
- 04
Limited tag injection
Kajabi decides where your code can run.
Kajabi + Google · the fix
What changes — Kajabi + Google
Each payment counted as it clears
First and subsequent.
Click ID stored against the member
So installments stay attributable.
Failures and refunds reversed
So the total stays honest.
Kajabi + Google · architecture
How the Google destinations behave on Kajabi
Value accuracy is the whole game here.
- 1
Send the amount charged, not the plan total
At checkout and at every installment.
- 2
A conversion action per payment stage
First payment and renewals differ in meaning.
- 3
Counting set to every
Multiple payments from one customer are multiple conversions.
- 4
Click IDs captured on the offer page
And persisted to the member record.
- 5
Payment plan completion rate reported
It sizes the upfront overstatement.
Kajabi + Google · diagnose
Where Kajabi tracking breaks, in diagnostic order
Each check rules out a class of cause, so by the last one there is usually a single explanation standing.
- 01
Compare Kajabi collected revenue to platform revenue
For a closed month.
- 02
Check what value the checkout sends
Plan total or amount charged.
- 03
Confirm which webhooks are subscribed
Usually none.
- 04
Check whether a click ID reaches the member record
Determines renewal attribution.
- 05
Look at the payment plan default rate
It sizes the overstatement.
Kajabi + Google · prove
The QA evidence — Kajabi + Google
Run on Kajabi specifically, on a live conversion rather than in preview mode.
Source of truth
your Kajabi payment records
- Each payment confirmed arriving as its own event.
- Click ID present on a live member record.
- Values confirmed as amounts charged rather than plan totals.
- Collected revenue reconciled against Kajabi for a closed month.
- A real refund tested and confirmed reversing.
- Reconciled over a fully closed window, matched per record rather than on totals.
- Re-checked 30 days later, and after any platform update.
Kajabi + Google · free audit
What we check in the free audit
- Compare Kajabi collected revenue to platform revenue
- Check what value the checkout sends
- Confirm which webhooks are subscribed
- Check whether a click ID reaches the member record
- Look at the payment plan default rate
Checked against
your Kajabi payment records
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Kajabi + Google · when not to buy
When you don't need this on Kajabi
Worth reading before you buy anything, from us or anyone.
- If you sell only one-time products with no payment plans or memberships, Kajabi's checkout event is the whole story and none of this applies.
- If your reported revenue already matches Kajabi's collected revenue, nothing here needs fixing.
- Changing the checkout to send the amount charged rather than the plan total is a small change with most of the benefit. Do that first.
- The webhook work needs somewhere to receive it. If you have no infrastructure and no appetite for it, that's a real constraint worth admitting early.
Kajabi + Google · what we deliver
What gets built for Google on Kajabi
GA4 ecommerce events in the recommended shape
Correct names, transaction_id present, currency per order, an items array that agrees with the value.
Click identifiers captured and persisted
gclid, gbraid and wbraid — not just the first, because iOS traffic arrives with the others.
Enhanced Conversions from the data layer
Not from CSS selectors, which break on every redesign silently.
Conversion action settings reviewed
Counting, primary status and attribution window — free to change and more consequential than most tag work.
Written guarantee
95%+ tracking accuracy
Measured against your Kajabi payment records. Miss it and we keep working at no cost.
Pricing
Pick the package that fits your ad spend
Browser-side starter
$400One-time fee · lifetime ownership
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Recommended$800One-time fee · most popular
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
$1,800One-time fee · lifetime ownership
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations corrected wherever each platform allows it
- Monitoring on every destination
FAQ
Kajabi + Google questions, answered
Almost certainly the full plan value sent at checkout for payment plans that don't all complete.
Every. Several payments from one customer are several conversions.
As their own event with their own value. A 100% coupon redemption is not a sale.
Track them as their own channel and keep them out of paid performance, or your ads take credit for your affiliates.
Free · 30 min
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