Google Ads and GA4 tracking for Gravity Forms
Bind browser-side to the gform_confirmation_loaded event rather than a navigation, and use the PHP hook for anything that must not depend on the browser.
Free30 minutesNo obligation
Gravity Forms + Google · what breaks
What goes wrong on Gravity Forms
- 01
AJAX submission with no navigation
So URL-bound triggers never fire.
- 02
WordPress caching and optimisation
Inherited complications that break browser-side events.
- 03
Multi-page forms losing hidden values
Unless carried through each page.
- 04
Plugin duplication
The WordPress inventory problem.
Gravity Forms + Google · the fix
What changes — Gravity Forms + Google
Conversions on real submission
Browser event or PHP hook.
Click IDs in the entry
Hidden fields populated on landing.
Server-side events immune to caching
From the PHP hook.
Gravity Forms + Google · architecture
How the Google destinations behave on Gravity Forms
Two real events to bind to, which is more than most form tools offer.
- 1
Browser conversion on gform_confirmation_loaded
Not a navigation.
- 2
Server conversion from the PHP hook
Where reliability matters more.
- 3
All four click parameters as hidden fields
Populated on landing.
- 4
Counting set to one
Lead forms.
- 5
Multi-page forms tested end to end
Values can be lost between pages.
Gravity Forms + Google · diagnose
Where Gravity Forms tracking breaks, in diagnostic order
Each check rules out a class of cause, so by the last one there is usually a single explanation standing.
- 01
Submit a form and watch the URL
AJAX submission means no change.
- 02
Check hidden fields have values in the entry
Not just that they exist.
- 03
Test multi-page forms end to end
Values can be lost between pages.
- 04
List tracking-adjacent plugins
WordPress inventory.
- 05
Reconcile entries against your CRM
For a closed month.
Gravity Forms + Google · prove
The QA evidence — Gravity Forms + Google
Run on Gravity Forms specifically, on a live conversion rather than in preview mode.
Source of truth
your Gravity Forms entry records
- Conversion confirmed firing on a real submission.
- Click identifiers confirmed present in the entry.
- Multi-page forms tested end to end.
- Entry ID confirmed as the deduplication key on both paths.
- Entries reconciled against CRM records for a closed month.
- Reconciled over a fully closed window, matched per record rather than on totals.
- Re-checked 30 days later, and after any platform update.
Gravity Forms + Google · free audit
What we check in the free audit
- Submit a form and watch the URL
- Check hidden fields have values in the entry
- Test multi-page forms end to end
- List tracking-adjacent plugins
- Reconcile entries against your CRM
Checked against
your Gravity Forms entry records
Free30 minutesNo obligation
Gravity Forms + Google · when not to buy
When you don't need this on Gravity Forms
Worth reading before you buy anything, from us or anyone.
- If your Gravity Forms conversions fire and entries carry click IDs, this is working.
- The PHP hook is straightforward WordPress development. Hand your developer gform_after_submission and this page.
- If you don't need server-side reliability, gform_confirmation_loaded alone is a legitimate browser-side setup.
- Check one entry for hidden field values first — it takes a minute.
Gravity Forms + Google · what we deliver
What gets built for Google on Gravity Forms
GA4 ecommerce events in the recommended shape
Correct names, transaction_id present, currency per order, an items array that agrees with the value.
Click identifiers captured and persisted
gclid, gbraid and wbraid — not just the first, because iOS traffic arrives with the others.
Enhanced Conversions from the data layer
Not from CSS selectors, which break on every redesign silently.
Conversion action settings reviewed
Counting, primary status and attribution window — free to change and more consequential than most tag work.
Written guarantee
95%+ tracking accuracy
Measured against your Gravity Forms entry records. Miss it and we keep working at no cost.
Pricing
Pick the package that fits your ad spend
Browser-side starter
$400One-time fee · lifetime ownership
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Recommended$800One-time fee · most popular
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
$1,800One-time fee · lifetime ownership
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations corrected wherever each platform allows it
- Monitoring on every destination
FAQ
Gravity Forms + Google questions, answered
gform_confirmation_loaded. It's a real event, unlike a navigation that never happens.
One, for lead forms.
Hidden fields, populated on landing, stored on the entry.
If reliability matters. Both paths, deduplicated on the entry ID.
Free · 30 min
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