Recovering Google Ads conversions that stopped arriving
The first question isn't how to fix it but when it stopped — because the date almost always names the cause. A redesign, a checkout migration, a consent banner install, or a conversion action hitting its 30-day inactivity threshold. The second question is what's recoverable: conversions that were never recorded are gone, unless the click ID was captured, in which case an offline import can restore anything inside Google's 90-day window.
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Conversion recovery · what breaks
The situation, as it usually presents — Conversion recovery
- 01
Conversions at zero or sharply down
On an identifiable date.
- 02
Orders unchanged in the store
Which makes it measurement, not business.
- 03
Bidding degraded in the interim
Smart Bidding retrained on a gap it had to model around.
Conversion recovery · the fix
What changes — Conversion recovery
The cause identified by date
Rather than guessed at.
The firing path restored
And moved off whatever broke it.
Recoverable conversions imported
Where click IDs exist and the window allows.
Conversion recovery · architecture
Why this pattern keeps recurring — Conversion recovery
The reason this is usually discovered late is that nothing about a site with broken conversion tracking looks broken.
- 1
Nothing errors when a tag disappears
The page loads, the order completes, and no system reports a problem.
- 2
A conversion decline reads as seasonality
So the real cause goes unexamined for weeks.
- 3
Google's inactive label arrives 30 days late
By which point a month of bidding has already run blind.
- 4
Tracking is rarely on the release checklist
Which is why redesigns break it so reliably.
Conversion recovery · diagnose
How the root cause gets found — Conversion recovery
In this order. Each step rules out a class of cause, so the last one usually has a single explanation standing.
- 01
Find the last recorded hit
The single most useful fact available.
- 02
Line the date up against the release history
The cause is usually on that list.
- 03
Compare backend orders for the same dates
Measurement break or business change.
- 04
Complete a live test conversion
To confirm whether the path works today.
- 05
Check whether click IDs were being captured
Determines what's recoverable.
Conversion recovery · prove
How the work is proven — Conversion recovery
Against the client's own records, not a dashboard turning green.
Source of truth
Backend order records across the break window
- The break date identified and matched to a specific change.
- Conversion action receiving hits again, confirmed in Google's diagnostics.
- A live test conversion verified end to end.
- Recoverable conversions imported, with match rate read rather than assumed.
- Reconciled over a fully closed window, matched on ID rather than on totals.
- Payload evidence captured from real transactions and handed over.
- The same reconciliation repeated 30 days later.
Conversion recovery · free audit
What we check in the free audit
- Find the last recorded hit
- Line the date up against the release history
- Compare backend orders for the same dates
- Complete a live test conversion
- Check whether click IDs were being captured
Checked against
Backend order records across the break window
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Conversion recovery · when not to buy
Why there are no client numbers on this page — Conversion recovery
Most agency case studies lead with a percentage. This one doesn't, and the reason is worth stating.
- We don't publish client results we can't substantiate. An audit of this site in August 2026 found named testimonials and before-and-after figures that had never been measured — all of it was removed, and nothing has replaced it that isn't checkable.
- The results that do exist belong to clients under agreement. Publishing anonymised numbers without their sign-off would be the same problem in a thinner disguise.
- What we will commit to in writing is 95%+ conversion accuracy and 8+ Meta Event Match Quality, reconciled against your own order records. That is checkable by you, which a case study percentage never is.
- For proof from actual clients, the video testimonials on the site are real people describing their own rebuild. That is the strongest evidence we have, and it isn't a number we wrote.
Conversion recovery · what we deliver
What the work involves — Conversion recovery
Last-hit date established
From the conversion action diagnostics.
Matched against the release history
Deploys, theme updates, checkout changes, banner installs.
Path restored and moved to the order record
So the same class of change can't break it again.
Offline import where recoverable
Click IDs inside the 90-day window.
Written guarantee
95%+ tracking accuracy
Measured against Backend order records across the break window. Miss it and we keep working at no cost.
Pricing
Pick the package that fits your ad spend
Browser-side starter
$400One-time fee · lifetime ownership
Repairs the fault in your existing browser-side setup and verifies it on a live transaction. Honest about its ceiling: it fixes this instance, not the class.
- Root cause fixed, not worked around
- Verified on a live transaction
- Reconciled against your own records
- Written handover
1st-party server-side
Recommended$800One-time fee · most popular
Removes the class of failure rather than this instance. Money events sent from your order records through a first-party container on your own subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your order records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
$1,800One-time fee · lifetime ownership
Every paid channel server-side plus the offline loop, for advertisers whose spend makes an attribution leak more expensive than the build.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds reversed at every destination
- Monitoring so the next break surfaces in days
FAQ
Conversion recovery questions, answered
Only where the click ID was captured and the click is inside Google's 90-day import window. Otherwise those events were never recorded and can't be reconstructed.
Usually hours. The last-hit date plus a release history explains most breaks without any deeper investigation.
No. Smart Bidding retrains on what it receives, and weeks of missing conversions taught it the wrong thing. Recovery takes time after the fix.
Fire the conversion from the order record rather than a page URL, and put tracking verification on the release checklist.
Free · 30 min
Find out when your conversions stopped
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