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GA4 purchases not showing · Conversion tracking

Why are my purchases not showing in GA4?

Purchases go missing in GA4 for four reasons: the purchase event never fires because the trigger points at a page customers don't reach, it fires but the items array is malformed so GA4 rejects the ecommerce payload, an internal traffic or developer filter is excluding the sessions, or consent is denied and the events are being modelled rather than recorded. Check DebugView on a live order first — if the event appears there but not in reports, the cause is a filter or the 24-48 hour processing delay, not the tag.

✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.

Built in 2–4 daysOne-time fee95% accuracy guaranteed400-day cookie lifetime1st-party server-side

Written guarantee

95%+ conversion accuracy on GA4 purchases not showing

Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.

Built on — and certified for — the platforms that matter

Stape

Pro Partner

Meta

Tech Provider

Google

Tag Manager

TikTok

Events API

Microsoft

UET Partner

LinkedIn

CAPI Partner

Pinterest

CAPI Partner

Built on the same partner stack used by enterprise DTC brands.

Ariful Islam — Founder, Tracking Consulting

Meet your consultant

Ariful Islam

Founder · 8+ years in paid media & tracking

Verified earnings

$200K+

earned on Upwork

Top Rated Plus
4.9/5 on Upwork · 300+

Verify the receipts

You work directly with Arif — no SDR, no account manager.

By the numbers

No fake testimonials.Just the math.

70+

Platforms supported

Shopify · Woo · Magento · BigCommerce · 65 more

8+ / 10

Meta EMQ guaranteed

in writing — keep working free until hit

2–4d

Build to live

accurate data flowing within 7 days

$0

Monthly fees, ever

one-time fixed price · you own the stack

400d

Cookie lifetime

max RFC 6265bis allows · 57× Safari ITP

9

Ad channels covered

Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X

95%+

Tracking accuracy

verified vs Stripe · GA4 · ad-platform reports

30 min

Free founder call

no SDR · no pitch deck · written remediation plan

Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.

Real clients · real videos · real outcomes

Don’t take our word for it. Watch the receipts.

Founders, marketers, and agency owners describing the before-and-after of their GA4 purchases not showing tracking rebuild — in their own words, on camera.

The problem

What this looks like when it's happening to you

GA4 purchases not showing-specific issues
Leak #01

Ecommerce reports empty

Purchases exist in your store and GA4's monetisation reports show nothing.

Leak #02

Event count present but no revenue

purchase events are recorded and the revenue column stays at zero.

Leak #03

Some orders appear, most don't

A partial gap, usually pointing at a specific payment path or locale.

Who this is for

Honest about who we’re a fit for.

We don’t take every project. Here’s how to tell if we’re right for you.

Good fit

You’re a great fit if…

  • You run GA4 purchases not showing (or are migrating to it)
  • You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
  • Your reported ROAS doesn’t match what your bank account is saying
  • You want to own your tracking stack — no monthly SaaS fees forever
  • You have 2–4 days to do this once and never think about it again
Not a fit

Skip us if…

  • You spend less than $500/month on paid ads (browser pixel is fine)
  • You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
  • You need attribution modeling — we fix the data foundation, not multi-touch reports
  • You want a 6-month enterprise consulting engagement (we ship in 4 days)
  • You expect us to manage your ad accounts (we don’t — that’s a different service)

If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.

Our position

If yourreported ROASdisagrees with your bank account, you don’t have an attribution problem.You have a data foundation problem.No SaaS dashboard fixes that — only a rebuilt 1st-party server-side stack does.

Ariful Islam — Founder
The outcome

What changes once it's fixed

Purchases recorded reliably

Server-side

Verified on a live order in DebugView and then in reports.

Ecommerce reports populate end to end

8+ EMQ

From item list through to purchase, which is what makes GA4 worth having.

GA4 reconciles against your store

Deduped

Within the small gap consent modelling explains.

The full transformation report

Before vs after — built in 2–4 days, accurate data within 7 days

This is what changes structurally, not a promise about your numbers. The figures specific to your account come from the reconciliation we run against your own order records before the build and again after — the two commitments below are the ones we put in writing.

Attribution accuracy

  • Reported conversions vs your order records
    BeforeWhatever today's reconciliation shows — most have never run one
    After95%+ match, guaranteed in writing
  • Where the purchase event comes from
    BeforeThe browser, if it survives the redirect
    AfterYour backend order record
  • Click IDs across redirects and domains
    BeforeCommonly dropped at the first hop
    AfterCaptured at first touch, persisted first-party
  • Server-attributed conversions
    BeforeNone — browser only
    AfterEvery order, sent server-side

Audience quality

  • Meta Event Match Quality
    BeforeWhatever Events Manager shows you today
    After8+ / 10, guaranteed in writing
  • Cookie lifetime in Safari
    Before7 days — ITP's cap on JavaScript-set cookies
    AfterUp to 400 days — the RFC 6265bis maximum
  • Identity sent with a purchase
    BeforeWhatever the browser happened to hold
    AfterEmail, phone, name, city, state, zip, external ID — hashed
  • Lookalike and retargeting seeds
    BeforeBuilt from the conversions that survived
    AfterBuilt from every order in your backend

Bidding performance

  • What bidding optimizes toward
    BeforeThe events that happened not to be blocked
    AfterEvery conversion, including offline outcomes
  • Conversion value
    BeforeOften missing, or a total that doesn't match your revenue
    AfterThe amount actually charged, with currency
  • Refunds and cancellations
    BeforeNever reported back, so ROAS stays inflated
    AfterReversed at every destination
  • Duplicate conversions
    BeforeUndetectable without an order ID
    AfterDeduplicated on a shared event ID

Compliance & ownership

  • Consent behavior under audit
    BeforeUntested — tags commonly fire before consent is set
    AfterVerified: nothing leaves before consent
  • Consent Mode v2 wiring
    BeforeNot configured
    AfterFully wired + verified
  • 3rd-party cookie deprecation ready
    BeforeNo
    AfterYes
  • Data ownership
    BeforeVendor-locked
    After100% yours

Server-side

money events from your backend

8+ / 10

Meta EMQ guaranteed

95%+

tracking accuracy

A typical engagement

The shape of a typical GA4 purchases not showing rebuild

We’re not going to invent a fake testimonial here. Instead — here’s the realistic pattern of what happens, anonymized but accurate to engagements we ship.

Day 0 — They arrive

A 7-figure GA4 purchases not showing store spending ~$25K/month on Meta. Reported ROAS shows 4.1× in Ads Manager. Their bookkeeper’s number says 2.6×. The founder doesn’t know which is real, so they keep doubling down on what looks like a winning campaign — except cash flow tells a different story.

Day 1 — Audit

We screen-share. Within 20 minutes we’ve found the leaks: native pixel firing twice on iOS, CAPI dedup using the wrong event_id (Meta is double-counting), GA4 showing 38% (not set), and the Customer Events API never enabled. The 1.5× ROAS gap explains itself.

Day 2–3 — Build

Server-side GTM container goes live on data.theirstore.com. Meta CAPI rebuilt with full advanced matching. Google Enhanced Conversions wired. TikTok Events API turned on. All event_ids deterministic. iOS recovered.

Day 4 — Launch

Live-fire test purchases through every funnel step. Meta Event Match Quality goes from 4.5 to 8.7 — verified live in Events Manager. They get a Notion runbook + Loom walkthrough so their dev team can extend it.

Day 5–7 — Accuracy

Conversion data starts flowing cleanly. Day 7: reported ROAS reads 2.8× (matches Stripe within 5%). Lookalike audiences grow because Meta finally has clean seed data. Their CAC dashboard makes sense for the first time in a year.

Day 30 — The math compounds

Smart Bidding has 30 days of clean signal. CPA drops 18%. They scale Meta budget 40% because they finally trust the data. Net new revenue from the recovered tracking: roughly $14K/mo above what they were getting before.

Numbers above are realistic averages from engagements we’ve shipped. Your specific recovery depends on your iOS share, ad-blocker rate, and current setup — we’ll quantify it on the call.

The cookie window unlock

400-day cookie lifetime — the longest your browser allows

Default GA4 purchases not showing setups put cookies on a 7–30 day timer. Safari ITP caps client-set cookies at 7 days. That kills your retargeting windows, shrinks lookalike audiences, and starves Smart Bidding of historical signal.

We set 1st-party cookies via HTTP headers on your own subdomain — exempt from ITP’s 7-day cap. Lifetime: 400 days. The maximum Chrome, Firefox and Safari currently permit.

  • 57× longer retargeting window vs Safari default

    Reach users who saw your ad 6 months ago instead of last week.

  • Bigger lookalike seed pools

    More retained users in your custom audience = better lookalike quality on Meta, Google, TikTok.

  • Smart Bidding has 13× more signal history

    Algorithms optimize on 400 days of behavior, not 7 days. CPA stabilizes faster.

  • Critical for high-AOV / long-consideration purchases

    If your average buyer takes 30+ days to convert, default cookies miss them. 400-day cookies don’t.

Cookie lifetime — head to head

How long cookies survive in real-world traffic

Safari ITP (default)7 days
Chrome / Firefox (typical)30 days
Meta default retargeting window90 days
Google Ads default cookie540 days(but capped by browser)
Our 1st-party server-side400 days

400 days is the hard maximum enforced by RFC 6265bis (Chrome 104+, Safari 17+, Firefox 110+). We set it via HTTP Set-Cookie: Max-Age=34560000 on your subdomain. Survives Safari ITP’s 7-day client-side cap.

Under the hood

What’s actually happening on your server-side stack

Six capabilities your default GA4 purchases not showing setup doesn’t have. Built on the same Stape Pro stack used by enterprise DTC brands.

Cookie window

Cookie Keeper

400-day 1st-party cookies

Set via HTTP headers on your subdomain — the maximum browsers allow. Survives Safari ITP’s 7-day cap that kills retargeting.

Ad-block resistance

Custom Loader

Custom-loaded GTM scripts

Your gtm.js and analytics scripts load through a custom path on YOUR domain. uBlock, AdBlock Plus, Brave can’t identify them as trackers.

Attribution

Click ID Restorer

Click ID restoration

fbclid / gclid / ttclid / wbraid recovered from the URL and persisted server-side. Multi-redirect funnels stop dropping attribution. Safari user IDs restored.

Profit signal

POAS Data Feed

POAS — Profit on Ad Spend

Send actual profit data (not revenue) to Meta / Google. Smart Bidding optimizes for the metric that matters: net margin, not gross revenue.

Identity

User ID

Cross-session User ID

Stable userID generated server-side from IP + UA + SSL fingerprint. Stitches anonymous → known → returning visitors across 400 days.

Audience signal

GEO Headers

GeoIP enrichment

Country, region, city, postal code passed to Meta / Google CAPI from your server — without exposing the raw user IP to the browser.

Compliance

Anonymizer

PII hashing by default

Email, phone, name, address are SHA-256 hashed on your server before they leave for Meta or Google. Zero raw PII in transit.

Quality filtering

Bot Detection

Bot traffic detection

Bot/scraper traffic identified at the gateway and blocked from polluting your audiences. Smart Bidding optimizes against humans, not bots.

Reliability

Dedup logic

Browser ↔ server dedup

Deterministic event_id and event_time so Meta / Google never double-count. Your reported ROAS stops contradicting Stripe.

Reputation

Dedicated IP

Dedicated outbound IP

Your sGTM gets a dedicated static IP for outgoing CAPI requests. Better deliverability to Meta, Google, TikTok — no shared-IP noise.

Residency

Multi-region

EU / US region routing

GDPR-conscious stores route their CAPI traffic through EU regions (Stape EU or self-hosted GCR europe-west). No US data hop.

Data warehouse

BigQuery export

BigQuery + Looker dashboard

Server logs + GA4 raw events streamed to BigQuery. Looker Studio dashboard branded for your team. Premium tier.

We’re official Stape Pro partners — every Power-Up above is enabled and configured for you. Or we self-host the equivalent on your Cloud Run / GKE if your traffic justifies the cost crossover. You pick.

Live data flow

What your stack is doing —right now

Every conversion fires through your subdomain, gets enriched with hashed identity params, deduped against the browser pixel, then forwarded to Meta CAPI, Google EC, TikTok Events API and Microsoft UET in parallel.

You see this stream live in your sGTM debug console — not a SaaS dashboard you rent. It’s your data, on your server, on your subdomain.

  • p99 latency< 80ms
  • Avg. event payload9 identity params
  • Browser → Server dedupDeterministic event_id
  • Failure handlingRetry · queue · dead-letter
sgtm-debug · data.ga4.com
streaming
10:42:18[INFO]evt=PageView | id=ev_a3f2.. | ua=ios17 | ip_hash=ok
10:42:18[OK]→ meta.capi status=200 emq_pred=8.6
10:42:18[OK]→ google.ec status=200 match=enhanced
10:42:24[INFO]evt=AddToCart | id=ev_b1c8.. | val=$84.00
10:42:24[DEDUP]browser↔server merged on event_id=b1c8..
10:42:24[OK]→ meta.capi status=200 emq_pred=8.7
10:42:24[OK]→ tiktok.eventsapi status=200
10:42:31[INFO]evt=Purchase | id=ev_c9d4.. | val=$184.00
10:42:31[POAS]profit=$58.42 sent (margin 31.7%)
10:42:31[OK]→ meta.capi status=200 emq=8.8 ✓
10:42:31[OK]→ google.ec status=200 ✓
10:42:31[OK]→ microsoft.uet status=200 ✓
10:42:33[BOT]blocked: ua=AhrefsBot · 1 evt suppressed
uptime: 99.98%all channels healthy
Every paid-media channel · 1st-party server-side

CAPI / Events API ready for every ad platform you run

One server-side gateway. Every major ad platform fed real conversion data, deduped, with full identity match.

Meta

Conversions API

Server-side

Google

Enhanced Conv.

Server-side

TikTok

Events API

Server-side

Microsoft

UET Server

Server-side

LinkedIn

CAPI

Server-side

Pinterest

CAPI

Server-side

Snapchat

CAPI

Server-side

Reddit

CAPI

Server-side

X / Twitter

Events API

Server-side
What you get

What we do about it

Item 01

Purchase fired from the order record

So it arrives whether or not the browser survived the payment redirect.

Item 02

Items array built correctly

item_id, item_name, price, quantity and currency, in the shape GA4 requires.

Item 03

Filters and consent audited

Internal traffic filters checked for over-reach, consent defaults set before any tag fires.

The honest math

Three ways to fix your tracking. One of them makes sense.

Option 1

Hire a senior tracking engineer

$15K–$25Kin dev cost

or 2–4 weeks of senior FTE time

  • 2–4 weeks before anything ships
  • Misses iOS / Safari / dedup edge cases
  • No EMQ guarantee — it’s “done” when they say so
  • Pixel debugging is not their day job

Option 2

Triple Whale / Hyros / Northbeam

$300–$2,000/month forever

$18K–$120K over 5 years

  • You rent a dashboard — they own your data
  • Cancel and you lose attribution overnight
  • Per-event / per-visitor pricing surprises
  • Still doesn’t fix your underlying tracking
Recommended

Option 3 — us

Done-for-you 1st-party server-side

$400–$1,800one-time

pay once · own the stack forever

  • Live in 2–4 days · accurate data within 7
  • iOS / Safari / dedup all handled by default
  • Meta EMQ 8+ guaranteed in writing
  • You own everything — server, container, runbook

We’re upfront: if you have a senior in-house dev with capacity and 4 weeks, hiring is fine. If you spend $1M+/yr on ads and want a SaaS dashboard layered on top, Triple Whale works. For most paid-ad advertisers between, we’re the math that makes sense.

Pricing

Pick the package that fits your ad spend

Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.

Tier 01

Browser-side starter

$400One-time fee · lifetime ownership

We fix the fault in your existing browser-side setup and verify it on a live transaction. Honest disclosure: this repairs what you have, it does not make it durable. If you spend $1K+/month on paid media, the fault will recur the next time Safari, a consent banner or a checkout change moves under you — the server-side tier is what stops that.

  • Root cause found and fixed, not worked around
  • Verified on a live transaction, not in preview
  • Reconciled against your own order records
  • Written handover documenting what changed and why
Fix what I have
Tier 02
Recommended

1st-party server-side

$800One-time fee · most popular

Save $18K–$120K over 5 years vs Triple Whale / Hyros

The tier that removes the whole class of failure rather than this instance of it. Your money events stop depending on the browser: they are sent from your order records through a first-party server container on your own subdomain, so iOS, ad blockers, consent banners and interrupted payment redirects can no longer take them away. Built in 2–4 days. You own the stack outright — no monthly SaaS.

  • First-party server container on your own subdomain
  • Purchases sent from your order records, not the browser
  • Meta, Google, TikTok, Microsoft and LinkedIn all fed server-side
  • Deduplicated on a shared event ID, verified at every destination
  • First-party cookies beyond Safari's 7-day cap on JavaScript-set cookies
  • 95%+ conversion accuracy and 8+ Meta EMQ, guaranteed in writing
Rebuild it server-side
Tier 03

Full 1st-party stack

$1,800One-time fee · lifetime ownership

Every paid-media channel server-side, end to end, plus the offline loop. For advertisers whose spend makes an attribution leak more expensive than the build. Pay once, own everything.

  • Everything in 1st-party server-side
  • Pinterest, Snapchat, Reddit and LinkedIn CAPI
  • CRM and offline conversion loop, so closed revenue reaches bidding
  • Refunds and cancellations reversed at every destination
  • Klaviyo identity stitching, BigQuery and Looker Studio
  • Monitoring, so the next break surfaces in days rather than a quarter
Get the full stack

Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.

From the founder’s desk
Ariful Islam — Founder
Available now

Ariful Islam

Founder & lead engineer

  • Experience8+ years in tracking
  • Engagements300+ DTC brands shipped
  • Specialty1st-party sGTM · CAPI
  • PartnerStape Pro · Meta Tech

“I’ll personally walk through your tracking on the call.No SDR.No sales pitch.”

I’ve spent 8 years rebuilding tracking for DTC brands, SaaS founders, agencies, and one thing I’ve learned: most tracking problems aren’t technical — they’re trust problems. You don’t know who to believe. Your current vendor swears it’s fine. Meta’s reports look great. Stripe says otherwise.

On our call, I’ll personally show you exactly what’s leaking, exactly what it would cost to recover, and whether you should hire us at all. If your current setup is genuinely fine, I’ll tell you. If a $400 browser-side fix is enough, I’ll say so. No upsell pressure.

Book the call. Worst case, you walk away with a free 47-point audit checklist. Best case, we deliver your 1st-party server-side stack in 2–4 days and your data is fully accurate within 7 days.

Arif— Founder

How it works

Built in 2–4 days. Accurate data within 7.

We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.

1Day 1

Kickoff + audit

30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.

2Day 2–3

Build the stack

Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.

3Day 4

QA + go-live

Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.

4Day 5–7

Verify accuracy

Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.

Architecture

Why your conversion data was wrong in the first place

Fixing this specific fault is worth doing. But it is worth understanding why it happened, because the same underlying weakness produces a different symptom every few months — and the reason your conversion data is wrong is almost never the tag itself.

  1. Step 1

    Your conversion depends on a browser that is being restricted on purpose

    A browser-side tag has to survive the page loading, the visitor staying, the script executing and the request leaving. Every one of those is now contested. The order in your database is certain; the browser event reporting it is not, and that gap is where wrong numbers come from.

  2. Step 2

    Safari caps the cookie your attribution depends on

    Intelligent Tracking Prevention limits cookies written by JavaScript to seven days, whatever expiry you set. Any customer who takes longer than a week to decide comes back as a stranger, so the sale is recorded and credited to nobody. A cookie your own server writes in an HTTP response is not subject to that cap — which is the single largest practical difference between browser-side and first-party server-side tracking.

  3. Step 3

    Ad blockers remove the tag before it can run

    A blocked pixel does not error, retry or warn anyone. The visitor buys, the order lands in your store, and no platform ever hears about it. First-party events sent from your own subdomain aren't filtered the same way, because they are not a third-party request.

  4. Step 4

    Consent banners stop tags, sometimes when they didn't need to

    Where consent is genuinely required, losing the event is correct. What is not correct — and what we find repeatedly on US-majority accounts — is an EU-style prior-consent banner applied to every visitor, discarding conversions no law asked you to discard. A server container enforces the real decision at the container rather than hoping each vendor script honours a flag.

  5. Step 5

    The checkout can end somewhere your tag isn't

    Wallets and hosted payment pages can be abandoned after the money moves. The customer paid; the confirmation page never rendered; the browser event never fired. Sending the purchase from the order record instead means the conversion arrives whether or not anyone came back to your site.

  6. Step 6

    What that adds up to

    Each of these is a separate route to ga4 purchases not showing, and they compound. First-party server-side tracking doesn't patch them one at a time — it moves the money event off the browser entirely, so the order in your backend is what gets reported. That is why we reconcile against your own order records and put 95%+ accuracy in writing: with the event sourced from the order, the number is checkable rather than hopeful.

Diagnose it honestly

Some of this is supposed to happen

Half the time nothing is broken and the number is being read wrong. Knowing which is which stops you paying to fix something that was never a fault.

Normal — not a fault

  • GA4 reading a few percent below your store

    Consent denial, ad blockers and modelling all pull GA4 slightly under. A small consistent gap is expected.

  • Up to 48 hours before reports settle

    DebugView is immediate; standard reports are not.

Actually broken

  • Trigger on a page customers don't reach

    A payment redirect that can be abandoned after payment means the confirmation page renders for some buyers only.

  • Malformed items array

    GA4 silently rejects the ecommerce payload rather than erroring. The event count can look fine while revenue stays empty.

  • Internal traffic filter too broad

    An IP range or a developer filter catching real customers.

  • Consent denied and events modelled

    Behaviour is correct; the numbers are modelled rather than observed, which reads as missing.

Diagnostic sequence

How we find out why are my purchases not showing in ga4

Always in this order. Each step eliminates a class of cause, so by the last one there is usually a single explanation standing.

  1. 1

    Open DebugView during a live order

    If the event appears here, the tag works and the problem is downstream.

  2. 2

    Expand the payload and read the items array

    Malformed items is the most common cause of a populated event count with empty revenue.

  3. 3

    Check data filters in the property

    Internal traffic and developer filters, and exactly what they match.

  4. 4

    Check consent state on the session

    Modelled data behaves differently from recorded data.

  5. 5

    Reconcile a closed window against your store

    Matched on transaction_id.

Source-of-truth validation

How we prove it's actually fixed

The tag firing again proves the tag fires. These prove the numbers are right.

Source of truthYour store or payment processor order records
  • purchase visible in DebugView on a live order, with the items array expanded and correct.
  • Transaction count reconciled against store orders for a fully closed week, matched on transaction_id.
  • Reconciled against your store or payment processor order records for a fully closed window, matched on ID rather than on totals.
  • No record counted twice, checked across the whole window rather than spot-checked.
  • The same check repeated 30 days later, because a fix that holds once and drifts is the harder failure to catch.

Straight talk

When you don't need us for this

Most of these you can do yourself, and we would rather you did.

  • You checked reports within 24 hours — wait for processing before diagnosing anything.
  • You can open DebugView and place one test order yourself; that resolves most cases in ten minutes.
  • You only need conversion tracking for ads, in which case GA4 isn't on the critical path at all.

Got questions?

The honestanswers.

No buzzwords, no upsell. If we don’t know, we say so.

01How long until purchases appear in reports?

DebugView is real time. Standard reports typically settle within 24 to 48 hours, so judging a fix same-day is misleading.

02Why is revenue zero when events exist?

Almost always a malformed items array or a value sent as a string. GA4 accepts the event and discards the ecommerce data.

03Should GA4 match Shopify exactly?

No. Expect GA4 slightly under, because of consent denial and blockers. A large or growing gap is the problem, not a small stable one.

04Does GA4 need to work for Google Ads to work?

No. Google Ads conversions can run entirely on their own tags. GA4 is for analysis, not a prerequisite.

Still have questions?Book a 30-min call— bring them all.

The call

What happens on your free 30-min call

No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourGA4 purchases not showing setup — we’ll work through it together.

Min 1–5

We get the lay of your store

What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.

Min 5–15

We audit your tracking live

Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.

Min 15–25

We map a fix

What needs rebuilding, what stays. The exact GA4 purchases not showing setup we'd ship and what it would recover for you.

Min 25–30

Decide. Or don’t.

If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.

No pitch deckFounder-led, not SDRYou leave with a written planZero commitment
Free · 30 minutes · No commitment

Get ga4 purchases not showing diagnosed properly

Book a free 30-minute call. We diagnose it live on your own account and you leave with a written fix list, whether or not you hire us.

Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp

95% guarantee · from $400