Recover 40–80% of your Google Ads not tracking ad revenue.

Often, yes — and I'd rather tell you that than sell you something. Check three things first: is auto-tagging on in account settings, is the conversion action marked Primary with "Include in Conversions" enabled, and does the conversion ID and label in your tag match the action you're looking at. That's a twenty-minute check and it resolves a real share of "not tracking" cases. Where it stops being a DIY job is when the tag is provably firing and Google still won't record it — that's usually a cookie or cross-domain problem, and it needs a server container to fix properly.

If you're spending a few hundred dollars a month, selling one product on one domain with no redirect checkout, and the browser tag is recording conversions today, leave it alone. A server-side rebuild is worth paying for when your checkout crosses a domain, when a meaningful share of your traffic is on Safari or iOS, or when bidding decisions are being made on the numbers. Below that, you're buying precision you won't act on.

Tag Assistant proves the request left the browser. It doesn't prove Google accepted it or had a click to attach it to. The usual culprits are a missing gclid because auto-tagging is off, a conversion label that belongs to a different action, or the conversion arriving outside the click-through window. That's exactly the gap Tag Diagnostics plus a server-side rebuild closes.

No, and I want to be precise about this because it matters. The orders happened and the money is in your bank. What's missing is the attribution — Google doesn't know which clicks produced them, so its bidding is flying on partial information. Fixing tracking doesn't recover revenue; it recovers the ability to see which spend earned it.

Not necessarily. The page tag can stay as a signal. What changes is that the authoritative conversion comes from your backend, keyed to the order ID, so a customer who closes the tab after paying still counts and a customer who refreshes doesn't count twice. The page tag becomes a redundancy, not the single point of failure.

That's a common finding and it's a configuration problem, not a broken tag. If ad_storage is denied and the tag has a hard consent condition on it, the tag simply never runs. The fix is wiring Consent Mode v2 correctly so Google receives consent state and can apply its own modeling, rather than the tag going dark. I'll tell you what your banner is actually doing — I won't promise you any specific compliance status, that's your counsel's call.

Because I show you the reconciliation, not a screenshot of a green checkmark. We take a week of Google Ads conversions and a week of your order records and match them row by row. The written guarantee is 95%+ tracking accuracy verified against your backend — that's the number I stand behind, and it's measured against your data, not mine.