Recover 40–80% of your Call Tracking ad revenue.

Not if it's done correctly. The number in your structured data, your footer, and your Google Business Profile stays your real published number; the swap applies to paid traffic sessions. Google has supported dynamic number insertion for years and its own forwarding numbers work the same way. The failure mode is a sloppy implementation that swaps the number everywhere, including for organic visitors and crawlers.

No. We've wired CallRail, WhatConverts, CallTrackingMetrics and a couple of self-hosted Twilio setups. What matters is that the platform can store custom fields against a call record and expose them through an API or webhook. If yours can't, that's the constraint we'd need to solve first, and we'll tell you before you buy anything.

Through offline conversion import. We store the gclid, wbraid or gbraid when the visitor lands, attach it to the call record, and when your team marks the job booked we upload that conversion with its value against the stored click ID. Google accepts uploads within 90 days of the click, which covers most local-service sales cycles but not all of them.

Those report as call conversions inside Google Ads already, but they carry the same problem — volume, not quality. Where the call routes through your tracking layer we can attach outcome to it. Where it doesn't, we treat call-extension volume as a separate line so you're not comparing two different things in the same column.

Recording is optional and it is your decision, not ours. Several US states require all-party consent, and the announcement, retention period and access controls are legal questions your counsel should answer. Attribution works fine without recording — outcome tagging by your intake team is often the better route anyway, since a human knows whether the job got booked.

If calls are a small share of your leads and your forms already convert well, this is a distraction — fix the form tracking first. If you take fewer than roughly 30 calls a month, the sample is too thin for bidding to learn from outcomes anyway, and a spreadsheet plus a single tracking number will tell you what you need. We'd rather say that than sell you a pipeline you can't feed.

The Source-of-Truth Reconciliation Method applies here the same as anywhere: your phone system and your intake or dispatch software own the truth about calls. We reconcile against those records, not against the ad platform, and our written guarantee is 95%+ accuracy measured that way.