Recover 40–80% of your Attribution Consulting ad revenue.

No, and anyone who says otherwise is selling you something. Meta, Google and GA4 are measuring different things over different windows with different rules about views. The realistic goal is explained variance: you know why each number differs, by roughly how much, and which one to act on. Identical numbers would actually be evidence something is wrong.

No, and this distinction matters more than almost anything else here. The orders still happened — they're in your store, your bank and your ledger. What you lost is the platform's ability to learn from them and your ability to allocate budget correctly. The cost is real, but it's misallocation and worse optimization, not missing sales.

MER is the only number that reconciles to the bank, so it belongs in the budget conversation. But it can't tell you which channel to cut, and it moves for reasons that have nothing to do with media. Platform numbers overlap and overstate, but they're what the bidding algorithms actually consume. Use both, for the two different jobs they're each good at.

Usually not yet. MMM wants years of history and real variation in spend across channels to say anything trustworthy, and it costs accordingly. For most mid-market advertisers a reconciliation model plus two or three geo holdout tests answers more of the actual questions for far less. We'll tell you honestly if you're at the scale where MMM starts earning its keep.

Meta's modeling, Google's Consent Mode modeling and GA4's behavioral modeling are all estimates filling gaps left by consent and platform restrictions. They're reasonable in aggregate and directionally useful. What you shouldn't do is reconcile a modeled number to your order table row by row, because there are no rows underneath it.

Either. The deliverables are deliberately vendor-neutral so your in-house team or your existing agency can execute them. If you'd rather we rebuild the signal layer ourselves, that's a separate scope with its own price, and you're under no obligation to take it.

If you run one paid channel, sell one product, and people buy the same day they click, you don't have an attribution problem — you have a tracking problem, and it's cheaper to fix the events than to hire someone to think about windows. This engagement earns its money when there are multiple channels, a consideration period, and a real argument happening in your budget meeting.