Delivering tracking behind an agency, to one repeatable standard
The problem an agency has isn't usually a single broken account — it's that every client's tracking was built by someone different, so nothing the team learns on one transfers to the next. The pattern that works is a single standard applied everywhere: the same source-of-truth method, the same event taxonomy, the same reconciliation, and the same evidence pack. The agency's team then learns one system, and a client escalation on any account is answered the same way.
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Agency white-label · what breaks
The situation, as it usually presents — Agency white-label
- 01
A different setup on every client
Nothing transfers between accounts.
- 02
Inherited accounts with unknown tracking
Built by whoever came before, undocumented.
- 03
Client data that can't be defended in a renewal
Reported numbers disagreeing with the client's own books.
- 04
Tracking work that can't justify a hire
Too much to absorb, not enough for a full-time engineer.
Agency white-label · the fix
What changes — Agency white-label
One standard across the portfolio
Same taxonomy, same reconciliation, same evidence.
Findings the agency can sell with
Pre-pitch audits that win accounts.
Documentation the agency's team owns
So account managers answer client questions directly.
A defensible position in renewals
A reconciliation to put in front of a client.
Agency white-label · architecture
Why this pattern keeps recurring — Agency white-label
The recurring problems in an agency portfolio are structural rather than technical, and they repeat across clients.
- 1
Handovers create duplicates
A new agency installs its own container and the previous one keeps running. The single most common cause of doubled conversions we see.
- 2
Nobody re-checks tracking after a client redesign
The conversion action goes inactive and a month of bidding runs blind.
- 3
Reported numbers disagree with the client's books
Usually not a fault at all — but without a reconciliation to point at, it becomes a trust problem in a renewal.
- 4
Every account built differently
So expertise doesn't compound across the portfolio.
Agency white-label · diagnose
How the root cause gets found — Agency white-label
In this order. Each step rules out a class of cause, so the last one usually has a single explanation standing.
- 01
Establish access and ownership
Which changes need the client's developer.
- 02
Reconcile before changing anything
So there's a baseline to show.
- 03
Inventory every firing path
Including the previous agency's, usually still live.
- 04
Walk the funnel live
Real transaction, real device.
- 05
Separate faults from expected behaviour
The part that defuses client escalations.
Agency white-label · prove
How the work is proven — Agency white-label
Against the client's own records, not a dashboard turning green.
Source of truth
The client's backend order or CRM records
- A reconciliation in a format that survives client scrutiny.
- Firing-path inventory, so the next handover doesn't create a duplicate.
- Payload evidence from real transactions.
- Expected behaviour separated from faults, explicitly.
- Anything undetermined listed as undetermined.
- Reconciled over a fully closed window, matched on ID rather than on totals.
- Payload evidence captured from real transactions and handed over.
- The same reconciliation repeated 30 days later.
Agency white-label · free audit
What we check in the free audit
- Establish access and ownership
- Reconcile before changing anything
- Inventory every firing path
- Walk the funnel live
- Separate faults from expected behaviour
Checked against
The client's backend order or CRM records
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Agency white-label · when not to buy
Why there are no client numbers on this page — Agency white-label
Most agency case studies lead with a percentage. This one doesn't, and the reason is worth stating.
- We don't publish client results we can't substantiate. An audit of this site in August 2026 found named testimonials and before-and-after figures that had never been measured — all of it was removed, and nothing has replaced it that isn't checkable.
- The results that do exist belong to clients under agreement. Publishing anonymised numbers without their sign-off would be the same problem in a thinner disguise.
- What we will commit to in writing is 95%+ conversion accuracy and 8+ Meta Event Match Quality, reconciled against your own order records. That is checkable by you, which a case study percentage never is.
- For proof from actual clients, the video testimonials on the site are real people describing their own rebuild. That is the strongest evidence we have, and it isn't a number we wrote.
Agency white-label · what we deliver
What the work involves — Agency white-label
Scoping with the agency, not the client
So it can be priced into their own proposal.
Access through agency accounts or direct
Whichever fits the relationship.
Same method every account
Source of truth agreed, events from records, deduplication verified.
White label or named
Decided per account before anything goes out.
Written guarantee
95%+ tracking accuracy
Measured against The client's backend order or CRM records. Miss it and we keep working at no cost.
Pricing
Pick the package that fits your ad spend
Browser-side starter
$400One-time fee · lifetime ownership
Repairs the fault in your existing browser-side setup and verifies it on a live transaction. Honest about its ceiling: it fixes this instance, not the class.
- Root cause fixed, not worked around
- Verified on a live transaction
- Reconciled against your own records
- Written handover
1st-party server-side
Recommended$800One-time fee · most popular
Removes the class of failure rather than this instance. Money events sent from your order records through a first-party container on your own subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your order records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
$1,800One-time fee · lifetime ownership
Every paid channel server-side plus the offline loop, for advertisers whose spend makes an attribution leak more expensive than the build.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds reversed at every destination
- Monitoring so the next break surfaces in days
FAQ
Agency white-label questions, answered
Only if you want us to. Deliverables can carry your branding with us invisible, or we join calls as your tracking engineer. It's decided per account.
Then that's the finding, and you get an account you can defend. We won't manufacture findings to justify a fee.
Per engagement on the same ladder, so you can mark it up or pass it through. Scoping happens with you before anything is quoted to the client.
Pre-pitch audit three to five days, onboarding build one to two weeks, specific fixes usually under a week.
Free · 30 min
Add a tracking function without hiring one
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